10 Things You Should Do Every Week for Business Growth
Before the internet took over, business owners used weekly or monthly tasks to show their growth. Now, with social media and websites being so accessible, you might feel that it is easier to manage your company’s online presence rather than running around trying to find new customers in person. However, there are still some things that need to be done every week for your business to grow.
1) Strategize
Whether you want more attention on Facebook or you want people asking questions about how they can buy your product, planning out strategies is an important step in growing your business. If you don’t know where you’re headed with your content or marketing, it isn’t going to lead anywhere. And if the place it leads isn’t good for your business, you need to change course and find out where you can actually go with your plan.
2) Post consistently
If you want to gain a strong following on any social media profile, posting consistently is necessary. If there’s silence for days or weeks at a time, most likely people will forget about your business or become uninterested in what they might have seen before. You shouldn’t be afraid of over-posting either, as long as it remains relevant and interesting. One study shows that posting 8 times per day leads to engagement rates of 3%. That number may scare some, but when compared to the 0% engagement rate when no posts were made in 24 hours, it looks pretty good in comparison!
3) Create content
Content is king. This phrase has rung true through our digital marketing era, and it still holds weight today. Of course, social media posts are good for riding the waves of your target audience, but that won’t be enough to increase your customer base or grow your online presence long-term unless you have something unique to give them. Some ideas include blog posts, podcasts, videos, infographics, contests, giveaways, etc! No matter what type of content you do decide on, just remember quality over quantity. You want to make sure whatever you put out there is top-notch so it will lead people back to your website or social profiles to keep engaging with you! Once they’re there…
4) Gather leads
You can’t sell to people if you don’t know who they are. That’s why gathering leads is an important activity for any business. Even though some companies might think it’s too early in the game to start collecting contact information, it’ll be helpful to have in your back pocket when the time is right. If you do decide on this route, you should also continue giving people new reasons to trust and connect with your brand more than others.
5) Make sales
No matter how online-savvy your company may seem, there will always be a need for sales at some point. Whether that means reaching out to big companies or suppliers, booking another appearance locally, or adding ten new items into inventory; sales need to happen regularly.
6) Connect with customers
Remember that time you watched a YouTuber do a Q&A about makeup and had no idea what they were talking about because your audience is made up of more males? Don’t make that mistake by not connecting regularly with the people who support you. It’ll help them feel more included in your brand, which will of course keep them coming back for more.
7) Ask questions
Don’t be afraid to get questions from your target audience. Some of the best content comes from asking people what they want to see. Use this knowledge to guide future strategies or when creating content, but don’t forget to use it yourself when interacting with customers! For example, when someone asks where you buy your shirts, the answer is most likely your website.
8) Get customer insights
If you’re not sure what people like about your brand, ask them! You might be surprised to find out it’s actually something really simple or even silly, but that could make for a great marketing campaign if done correctly. Try asking questions on social media or send out a quick survey on email to get started.
9) Learn from the competition
Don’t just sit behind your monitor and watch everyone else have all the fun! Track your competition and see what they’re doing differently than you. Whether that means replying to more customer questions on Twitter, adding a new product into inventory, or changing their Facebook cover photo; keep up with how other brands are controlling their social media presence, and try to learn from it.
10) Have fun
Don’t stress yourself out too much with trying to do everything on this list. You can do two things today, but don’t tell yourself you have to do them both again tomorrow! If you feel stressed about posting 8 times a day for business growth, then maybe find one thing that works really well and stick with it for the time being. Make sure whatever task is chosen is still relevant though or else no one will want to see or click on it. Remember – quality over quantity!
Your company should continue growing through these ten tasks if they are done properly because your main goal should be creating something your customers love! matter what type of industry you’re in, it’s all about making sure you give people a reason to keep coming back for more.
Before the internet took over, business owners used weekly or monthly tasks to show their growth. Now, with social media and websites being so accessible, you might feel that it is easier to manage your company’s online presence rather than running around trying to find new customers in person. However, there are still some things…